Message from Mr Koïchiro Matsuura, Director-General of UNESCO, on the occasion of the World Day for Audiovisual Heritage, Theme: "Audiovisual Heritage as a witness of Cultural Identity", 27 October 2008Today is World Day for Audiovisual Heritage, a day for reflecting on the power of film, television and radio to transmit ideas and information and in so doing nurture dialogue among and between communities around the world.
While heritage permits us to understand the past, it also reflects the cultural identities and diversity of communities living today, with audiovisual heritage, in particular, being a primary means for contemporary societies to portray their values and express their creativity. Indeed, radio and television are the most widely used means of transmitting cultural products globally. As well as being important sources of information, the immediacy of sound recordings and moving images, with their power to span linguistic, cultural or other barriers, permit peoples from different walks of life to understand each other and share experiences directly.
The photograph shows Mr Koïchiro Matsuura, Director-General of UNESCO, with a painting from our friends in Belarus - painted under the theme - "UNESCO - A Culture of Peace". The painting was used as the official presentation from UK National Commission for UNESCO to the Director-General.
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