Tuesday, September 15, 2009

India Sujata and Team - "a sustainable model"

Here is a different perspective....the commercial sustainable model...o'course on a very small scale...
We have been educating some of the the villagers in Kashmir regarding livestock breeding and its benefits.
When asked, most of them would say that an extra Rs.2000 per month(approx $50) is all they are looking for as a regular income... O'course we need to teach them to dream bigger!!! But for the start, we have given them 1 or 2 goats from our own stock (our organization is called SNOW VALLEY FARM) to look after for a 6 month pilot run.
The deal is very simple. The goat belongs to us(Like in the 'library' model). We also take care of the vaccination cost, etc. They keep the milk and the fur. By simply selling the milk, they can earn around Rs.1000 per month from each goat. Hence they can decide how much money they'd like to make and opt for those many number of goats. They can make Rs.2000 per month by simply looking after 2 goats. Eventually, we want them to start thinking bigger and look at livestock breeding as a sustainable option, thereby contributing towards the growth of the industry as well.

We are also trying to get them interested in the existing Government run schemes which are very attractive and requires absolutely no investment from their side. They are hesitant, probably because in that scenario, they'll have to wait a while before they can start making money...The Government starts them off by giving them 25 sheep or goats and they are supposed to return 5 back every year for 5 years, starting from the third year onwards - a fantastic opportunity if you ask me. However, they were happy to try our promotion, perhaps because they realized that they could earn right from the first month.  Although it is the women who will eventually look after the livestock, we have the men here, posing with their goats. The women are not allowed to be photographed.

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